I found this story on the Scottsdale Community College Artichokes;

These people looked at SCC and saw the future written on the white chalked grid of a football field and the packed gym of a basketball game. So things were not so well on Scottsdale’s campus.

Students and the government elected to represent them felt athletics should be low on the budget list, below things needed by all students such as books for the library, a day-care center for parents pursuing their education and scholarships for local residents.

Student government allotted 11 scholarships for the Indians on whose land the campus stood. The administration of that day had other ideas.

It felt the scholarships could be put to better use by luring out of state athletes.

So was born the artichoke movement.

“In the words of my generation – Up Yours.”